I am on my way to San Francisco for my 3-day "vacation".
It's actually fun to be able to blog 30,000 feet up in the air. That's also where the word "Tweet" takes on a much deeper meaning despite the metallic wings of this A319.
Nonetheless, I have limited blogging features on my iPad browser. I cannot even upload a picture!
Well should I really say upload here? The servers that Google uses to host that post are definitely on the ground... The cloud computing thing in the sky is quite confusing, I guess I am totally losing my bearings.
In a few decades, when mankind will have sufficiently wasted natural resources the servers will most likely migrate to some other planet, hopefully powered through solar, and we may no longer specify the direction of the digital stream.
Will we be saying "Hey babe, I just finished spacestreaming my blog post"?
Where will the kernel of the Internet be located at that time? The interco among the various GSPs (Galaxynet Service Providers) will certainly be much different from the current one. Will we still be talking about Border Getway Protocol (BGP) routing among the varioous Autonomous Systems (AS)? What will the Domain Name Server (DNS) be like?
Donno...
Maybe that BGP will become GGP (Galaxy Border Protocol) and that the association of Domain Names with GP (Galaxynet Protocol) adresses will be stored in the Plasma Name Server (PNS)???
How will the architecture of the net will have evolved? The notion of "packet mode" will have disappeared in the darkness of the remote universe and so will the "circuit mode", the traditional views of the OSI model will have morphed into new co-created architectures where physical boundaries make no more sense to code... Who knows?
It's getting bumpy heeeeere. I'd better put my feet on the new grounds of how I believe new forms of interactive marketing will be much more scalable than the prehistorical ones that most branded marketeers nowadays use.
How many Billions of Dollars are wasted in advertising that doesn't work every year?
It's gotta be a lot, and it's gotta change!
If we just look at the TV medium, the ambassador od the hit society as described by Chris Anderson, how dumb is it?
First, when you want to to TV advertising, you need to invest a few hundreds of thousands of dollars just to cover the production part of what you want to brand or sell (in the case of DRTV).
Second, you need to do a media test. A.k.a you throw in a few extra dozens of thousands of dollars just to get a feel for how way too broad of a medium TV is, your target audience is most of the time much narrower than any targeting metrics that any TV network may want to share with you (including GRPs).
Bottom line, before you know it you throw out the window $1,000,000 to get a fragile idea of what might work or might not work actually.
It's funny to see that most TV investments are generally extremely high, yet the ability of the company to track the effectiveness of this capital intensive mass marketing is extremely blurry.
Very few companies have an idea of how their true target audience respond to the mass message.
All in all, some smart guys say that over $400,000,000,000 (yes, Billion) are blown out every year in the U.S. on advertising that doesn't move the result needle by a nanometer.
$400,000,000,000!
Line up 400,000,000,000 $1 bills, that's more than the distance between the Earth and planet Mars.
We need to stop this nonsense. How?
Sunday, September 26, 2010
Monday, September 6, 2010
Bina48 in the Spot Bemes
"Friendship is when you team together to accomplish something important like building a better future"
In these words, Bina48, a body-less humanoid robot modeled on the real Bina Aspen, defines friendship when interviewed by a New York Times' journalist:
This definition of friendship, while engaging, seemed to me profoundly messianic when compared to the Merriam-Webster's: "the state of being friends". I was wondering if the people behind Bina48 couldn't be led by a broader sense of purpose edging idealism.
After some research, I realized that the brain behind Bina48 was Martine Rothblatt. I didn't know anything about Martine (actually Martine Aliana since 1994) until a few days ago when I started laying out my thoughts for this blog post.
In a nutshell, this guy is very impressive yet scary. To get a feel for the depth of his genius, a few seconds skimming through this video about Legal Rights of Concious Computers should do it:
There are many reasons why I believe Martine Aliana can be criticised and come accross as an utopist excelling at the art of wishful futuristic thinking. Nonetheless, beyond the religious and philosophical debates that his "transbeman" vision may bring about, I'd like to stick to the power of his original intuition and how this may relate to the high growth Social Networking wave.
A bunch of concepts are introduced in Martine Aliana's presentation above. I found most fairly interesting and one stood out in my view. The concept of "Beme".
As opposed to "Genes" which are units that code our physical differences and thereby set the basis for the notion of apartheid (to summarize Martine Aliana's words), "Bemes" are fundamental, transmissible, mutatable units of beingness. They embody our unique elements of beingness: our mannerisms, our personalities, our feelings, our beliefs, our recollections, our attitudes, our values. Rothenblatt claims that they are much stronger than genes and to support his point of view she says that identical twins turn out to be much different persons.
The much broader scemantic reach of the "Beme" leads to a much broader charaterization of the traditional Human, the Beman. At that point in the presentation, I realized that I was losing an increasing volume of hair off the top of my head because of overheating, TweetMaps like the following one were intensely populating my sight:
Yet, this new insight was starting to raise my continuous learning curiosity.
A Beman turned out to be a bio-electric human, structured around his BNA (Beme Neural Architecture). As a much broader driving force stands behind the Bemans, a non discriminative one, the Beme, Rothblatt insists on the strong underlying inclusiveness of Bemanism.
As I was reaching my last hair count, Rothblatt transgressed into transhumanism and transbemanism. So much for my last piece of hair, I had to reach out to Bina48's Tina Turner-inspired wig to make up for the loss.
Two brand new domains, seemingly frightening ones to me, were opening up before my bewildered eyes like dawn would break on the hazy wee hours of the morning.
Once again, I jumped on the digital cloud to hastily patch my non existent knowledge of these weird concepts. A few clicks later, I had read the basics of transhumanism and realized that it was a widely followed movement, they even have their magazine and their H+ symbol that stands for "enhanced human" intended through technology and science.
Of course, this couldn't be simple enough for Martine Aliana. Transbemans (B+ as they seem to be designated), like transhumans (H+), "push the enveloppe of life" but they are more focused on the sociological than on the technological evolution of life.
Wow, at that point, my wig had already started to melt down and although Martine Aliana was further pushing the enveloppe of legal rights for US, humans and conscious computers united as a whole and not as segregated DNA-ists, I had to pull the plug.
Now, as the temperature started to cool off, I began to ponder the ever expanding social networking footprint on the digital cloud. I thought again about one of my older posts "Digital Love is Forever" where I had touched on potential mindfiles of ourselves that would continue to interact with our descents through online social networking.
What if our rising online social networking activity was the premises of our bemes, our unconscious sense of purpose to become universal transbemans?
In these words, Bina48, a body-less humanoid robot modeled on the real Bina Aspen, defines friendship when interviewed by a New York Times' journalist:
This definition of friendship, while engaging, seemed to me profoundly messianic when compared to the Merriam-Webster's: "the state of being friends". I was wondering if the people behind Bina48 couldn't be led by a broader sense of purpose edging idealism.
After some research, I realized that the brain behind Bina48 was Martine Rothblatt. I didn't know anything about Martine (actually Martine Aliana since 1994) until a few days ago when I started laying out my thoughts for this blog post.
In a nutshell, this guy is very impressive yet scary. To get a feel for the depth of his genius, a few seconds skimming through this video about Legal Rights of Concious Computers should do it:
There are many reasons why I believe Martine Aliana can be criticised and come accross as an utopist excelling at the art of wishful futuristic thinking. Nonetheless, beyond the religious and philosophical debates that his "transbeman" vision may bring about, I'd like to stick to the power of his original intuition and how this may relate to the high growth Social Networking wave.
A bunch of concepts are introduced in Martine Aliana's presentation above. I found most fairly interesting and one stood out in my view. The concept of "Beme".
As opposed to "Genes" which are units that code our physical differences and thereby set the basis for the notion of apartheid (to summarize Martine Aliana's words), "Bemes" are fundamental, transmissible, mutatable units of beingness. They embody our unique elements of beingness: our mannerisms, our personalities, our feelings, our beliefs, our recollections, our attitudes, our values. Rothenblatt claims that they are much stronger than genes and to support his point of view she says that identical twins turn out to be much different persons.
The much broader scemantic reach of the "Beme" leads to a much broader charaterization of the traditional Human, the Beman. At that point in the presentation, I realized that I was losing an increasing volume of hair off the top of my head because of overheating, TweetMaps like the following one were intensely populating my sight:
Yet, this new insight was starting to raise my continuous learning curiosity.
A Beman turned out to be a bio-electric human, structured around his BNA (Beme Neural Architecture). As a much broader driving force stands behind the Bemans, a non discriminative one, the Beme, Rothblatt insists on the strong underlying inclusiveness of Bemanism.
As I was reaching my last hair count, Rothblatt transgressed into transhumanism and transbemanism. So much for my last piece of hair, I had to reach out to Bina48's Tina Turner-inspired wig to make up for the loss.
Two brand new domains, seemingly frightening ones to me, were opening up before my bewildered eyes like dawn would break on the hazy wee hours of the morning.
Once again, I jumped on the digital cloud to hastily patch my non existent knowledge of these weird concepts. A few clicks later, I had read the basics of transhumanism and realized that it was a widely followed movement, they even have their magazine and their H+ symbol that stands for "enhanced human" intended through technology and science.
Of course, this couldn't be simple enough for Martine Aliana. Transbemans (B+ as they seem to be designated), like transhumans (H+), "push the enveloppe of life" but they are more focused on the sociological than on the technological evolution of life.
Wow, at that point, my wig had already started to melt down and although Martine Aliana was further pushing the enveloppe of legal rights for US, humans and conscious computers united as a whole and not as segregated DNA-ists, I had to pull the plug.
Now, as the temperature started to cool off, I began to ponder the ever expanding social networking footprint on the digital cloud. I thought again about one of my older posts "Digital Love is Forever" where I had touched on potential mindfiles of ourselves that would continue to interact with our descents through online social networking.
What if our rising online social networking activity was the premises of our bemes, our unconscious sense of purpose to become universal transbemans?
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